22 Jun Gameloft is Launching Limited Time Hot Wheels® Championship Series in Asphalt 8: Airborne
Paris, December 18th, 2017 – Gameloft, leader in the development and publishing of mobile games, today announced the launch of an exclusive Hot Wheels™ update to the hit game, Asphalt 8: Airborne.
Backed by 23 updates and more than 300 million downloads since it was released on the stores in 2013, Asphalt 8: Airborne has become the gold standard for games on smartphones and tablets. For a limited time, this new update gives players the chance to win three signature Hot Wheels cars by taking part in one of the three new career modes created for this occasion.
The Hot Wheels Rip Rod™, Bone Shaker™ and Twin Mill™ will be included in the championship for fans to win, and are among the most popular Hot Wheels designs. Players will need to get the best time on the “Sector 8” track, which has been specially customized with iconic Hot Wheels orange track, to win all of the Hot Wheels cars available in the game.
“Thanks to this partnership with Hot Wheels, the maker of iconic toys and cars, we are able to bring together the cars that kids and adults dream about, all in our hit racing game,” says Gameloft’s Michelle Perez, Global Licensing Director at Gameloft. “We’re always excited to let our players rev their engines even louder thanks to exciting exclusive content in every new update.”
Optimized for iPhone X, this latest update makes full use of the new smartphone’s unique capabilities. This way, the combination of cars featuring the unique Hot Wheels design, Asphalt 8: Airborne‘s high-quality graphics, and the technological performance of the new iPhone X, will result in races that are even more intense.
The Hot Wheels update is available now on the App Store, Google Play and Windows Store.